Essay about Social Cognition - Psychology - 1410 Words

Term Paper: Social Cognition Table of Contents: Social Cognition: A science The psychological definitions Breakdown of social psychology Relations to other corresponding theories The theory of social cognition Incorporating stereotypes Schemata Cultural social cognition Holistic thinking Social cognitive neuroscience A personality in jeopardy Social Cognition Social cognition is the encoding, storage, retrieval, and processing, of information in the brain. It is a process that is generalized within a species, and relates to members of the same species. At one time social cognition referred specifically to an approach to social psychology in which these processes were studied according to the methods of cognitive†¦show more content†¦An example would be a student who believes all teachers are intimidating and bossy from past experiences, but after having a shy and timid teacher, their view may change their internal schema and stereotype of all teachers being individual. Scientists may want to study the reactions of the student and how he or she will integrate the new schema. Social cognition researchers are also interested to study the regulation of activated schemas. It is widely perceived that the situational activation of schemata is automatic, outside of conscious control. However, the regulation and activation of social sche mas is self-regulatory and independently motivated. To understand social cognition, a reaction based on internal and automatic thought processes, you must first understand the deeper function behind the reaction. This practice is called social psychology. In this field, psychologists typically explain human behavior as being a result of mental interferences, mental states, and immediate social situations. Human behavior is certainly less complex than the general population may believe. There are only so many reactions that a human will typically choose in response to activities and situations, and almost all do. To discover what these reactions are and what they have been, a scientist or psychologist needs to put the test subject under existential experiments. InShow MoreRelatedSocial Cognition And Social Psychology1412 Words   |  6 Pageshuman beings are social creatures, they are able to create families, religions, cultures and so on. These socializations help humans stay alive by creating support systems, fending off threats, an d tending to each other’s wounds. Because of this, ancestral humans were able to survive. They evolved with neural and hormonal mechanisms supporting their helpful social behavior. Learning and assessing this social behavior is a huge chunk of what inspires the study of social psychology. When we try andRead MoreSchemas: Psychology and Social Cognition1582 Words   |  7 PagesSchema Theory 1. Introduction A schema contains both abstract knowledge and speciï ¬ c examples about a particular social object. It ‘provides hypotheses about incoming stimuli, which includes plans for interpreting and gathering schema-related information. Schemas therefore give us some sense of prediction and control of the social world. They guide what we attend to, what we perceive, what we remember and what we infer. All schemas appear to serve similar functions – they all inï ¬â€šuence the encodingRead MoreHow Social Schemas Theory and Related Research Contributes to Our Understanding of the Way in Which People Evaluate and React in Their Social Environment1525 Words   |  7 PagesHow social schemas theory and related research contributes to our understanding of the way in which people evaluate and react in their social environment Cognitive representations of social situations are referred to as schemas. These are mental structures, active in our brain, providing us with a knowledge store which determines how we view our social surroundings. These schemas are built from organised pre-registered data which determine our reactions to, and perceptions of, everyday lifeRead MoreSocial Psychology : A Unique Subfield Of Psychology1474 Words   |  6 PagesSocial psychology is a unique subfield of psychology. The history of the psychology dates back in 387 BC when Plato had inferred that the human brain is a device comprising of mental structures. Charles Darwin coined the theory of evolution called â€Å"Survival of the Fittest† when he disseminated his On the Origin of Species in 1859. Many other names have made major contributions in the field of psychology. However, it was Leon Festinger, in 1957, who propositioned his postulation of â€Å" CognitiveRead MoreApplied Social Psychology On Psychology9 81 Words   |  4 Pages Applied social psychology 2 Applied social psychology is one way that psychologist can study our thought, feeling and belief, and how we function around each other, in our everyday lives, here are the five issues that I will be addressing in my literature review they are social influence, Attribution Theory, Group polarization, Cognitive dissonance theory, and Observational Learning. Social applied psychologyRead MoreExploring the Formation of â€Å"Perspective Fixedness† Through Established Theories1100 Words   |  5 Pagesfixedness and its main example, stereotypes, is that it permeates all levels of society and cognition. This leads to high-tension interpersonal situations where an enforced stereotype is adapted into one’s psychology as fact rather than a loose generalization. References Ahlfinger, N., Esser, J. K. (2001). Testing the groupthink model: Effects of promotional leadership and conformity predisposition. Social Behavior and Personality, 29(1), 31-41. doi:10.2224/sbp.2001.29.1.31 Auwarter, A. E., Read MoreImplicit Personality Theory and Stereotypes1650 Words   |  7 PagesAccording to Baron, Byrne Suls in their book Attitudes: Evaluating the social world. (1989) they defined the term Social Psychology as â€Å"the scientific field that seeks to understand the nature and causes of individual behavior in social situations†. (p. 6). There are many concepts of social perception, two of these that will be looked at in this essay are Implicit Personality Theory and stereotypes. Implicit personality theory describes the beliefs, biases and assumptions, that an individual usesRead MoreImmigration Is A Current And Contemporary Issue948 Words   |  4 Pagesissue, especially in areas such as politics, media and education. Psychology offers an important view on this topic as research in this area helps with the development of policies and with raising awareness of this small but growing area of the population. Paragraph 1 – research on discrimination – why does it occur †¢ Richards (1997) – Most racist beliefs derive from the idea that there is a biological hierarchy between different social groups based on perceived racial differences. This belief thatRead MoreHow Do Implicit Attitudes Influence How We Respond to Other?1252 Words   |  6 Pagesperson’s awareness which nonetheless have measurable effects on people’s response times to stimulations† (Grinnell, 2009). This is a topic of importance on reading within the field of social psychology. According to Haddock Maio (2004), â€Å"The Attitude conception has long formed an essential paradigm in social psychology†. Asch (1940) argued that the main route â€Å"in inï ¬â€šuence is not change in attitudes toward an individual but rather change in the deï ¬ nition and meaning of the individual† (Wood, 2000)Read MoreThe Outcome Of The 2016 Election Essay1625 Words   |  7 Pageswhen looking at the theories and ideas in political psychology, the election of Republican nominee Donald Trump over Democratic nominee Hillary Clinton is not entirely shocking. Cognitive dissonance theory, schemas and heuristics, and social influence, specifically conformity, can all help to explain why Donald Trump is America’s new president-elect. Cognitive dissonance is defined as â€Å"when people encounter an inconsistency between any two cognitions† (Haas, Lecture, October 11, 2016). These conflicting

Ronald Reagan The 40th President of the United States Essay

On February 6, 1911, Ronald Reagan was born in Tampico, Illinois. His parents were Nelle and John Reagan. Ronald Reagans father, Jack Reagan mostly sold shoes. He was a part owner of a shoe store. His mother worked as a sales clerk and seamstress at a local dress shop. Ronald did have a brother his name was Neil, he was a couple years older than him. Ronald Reagan did have a great education, He attended high school in nearby Dixon, and after that he decided to go and attend collage over in Eureka collage. There at the collage he went and studied economics and sociology. While attending collage he played football and did acts in some of the plays. He became a radio sports announcer. Screen tests in 1937 won him a contract in Hollywood.†¦show more content†¦On June 5, 2004, Ronald Reagan, the 40th President of the United States, died after having suffered from Alzheimers disease for nearly a decade. His seven-day state funeral followed. After Reagans death his body was taken from his Bel Air, Los Angeles, California home to the Gates, Kingsley and Gates Funeral Home in Santa Monica, California to prepare the body for burial. On June 7, Reagans casket was transported by hearse and displayed at the Ronald Reagan Presidential Library in Simi Valley, California, then flown to Washington, D.C. on June 9 for a service, public vi ewing and tributes at the U.S. Capitol. After lying in state for thirty-four hours in the Capitol Rotunda, a state funeral service was conducted at the Washington National Cathedral on June 11, the day when President George W. Bush declared a national day of mourning. Later that day, after the service, Reagans casket was transported back to California for interment at the Reagan Presidential Library. The state funeral was executed by the Military District of Washington (MDW) and was the first since that of Lyndon B. Johnson in 1973. Richard Nixon, who presided over Johnsons funeral, declined to have a state funeral in 1994. Ronald Reagan left behind a great legacies he has done more things in his life than people will ever do he was in world war two he is a collage graduate he love his family very much married twice. He was a great presidentShow MoreRelatedRonald Regan1033 Words   |  5 PagesRonald Reagan, My American Hero October 5, 2014 English 101 Ronald Reagan was more than just our nation’s 40th President, he was a remarkable leader. Winning the Governor election by more than 1 million votes, and President of the United States for two terms, America was needing a fearless figure in front of economic, domestic and international threats this nation was experiencing. He brought lower tax rates, negotiated the nuclear arms treaty with the Soviet Union, and influencedRead MoreRonald Reagan1535 Words   |  7 PagesRonald Wilson Reagan, born February 6, 1911, served the United States as the 40th president from 1981 to 1989. Reagan was the first and only movie actor elected to office. During his two-terms in office, Reagan had many accomplishments; cutting taxes, strengthened and increased national defense spending, and through foreign policy pursued â€Å"peace through strength.† (Freidel Sidey, 2006). The primary strength Reagan possessed in office was his oratory skills, in which he was dubbed â€Å"The GreatRead MoreIb Hl History Ia1632 Words   |  7 PagesHL History Internal Assessment Was President Ronald Reagan the reason for the Cold War’s conclusion? Word Count: 1,634 Was President Ronald Reagan the reason for the Cold War’s conclusion? A. Plan of Investigation This investigation focuses on the impact that President Ronald Reagan had on ending the Cold War between the United States of America and the Soviet Union during the 1980’s. The use of historian argumentation, primary sources, such as Ronald Reagan’s Address to the Nation on DefenseRead MoreIs Ronald Reagan Under or Overrated as a President? Essay675 Words   |  3 Pages Is Ronald Reagan overrated or underrated as a president? Born Ronald Wilson Reagan on February 6, 1911 in Tampico, Illinois. He was an actor for 30 years before he became involved in politics. He starred in more than 50 movies. Along with acting, he was also a radio sportscaster. He served as the 33rd Governor of California. He was married to Jane Wyman from 1940 to 1949. He married Nancy Davis in 1952. President Ronald Reagan was our 40th president of the United States. He came intoRead MoreRonald Reagan Leadership808 Words   |  4 PagesI chose Ronald Reagan as my leader. Through this paper I would like to enlighten how the Trait approach theory helps me to analyze him as a successful leader. â€Å"In his lifetime, Ronald Reagan was such a cheerful and invigorating presence that it was easy to forget what daunting historic tasks he set himself. He sought to mend Americas wounded spirit, to restore the strength of the free world and to free the slaves of Communism.†Ã‚   This was lady Thatchers eulogy on President Reagan that soRead MoreThe Leadership Styles of John F. Kennedy and Ronald Reagan Essay980 Words   |  4 Pagesknowledge and information about the two historical leaders chosen in this paper. The two leaders that this paper will compare are John F. Kennedy and Ronald Reagan I is in my opinion that these two United State of American Presidents were and are historical leaders. John Fitzgerald Kennedy often referred to as JFK was the 35th President of the United States of America and served in this capacity from 1961 until his assassination in 1963. Kennedy served before his presidency as Massachusetts’s 11th congressionalRead MoreRonald Reagan s Impact On The United States1498 Words   |  6 PagesThe Impact of Ronald Reagan Serving as the 40th president, Ronald Reagan made a lasting impact on the United States of America. Reagan ran for president in 1968 and 1976 and did not win the elections, it was not until 1980 when he ran again for the third time and became the president. He entered his presidency with some background as he was the governor of California for 8 years. When he went in to presidency the economy was weak, inflation was high, and there were foreign difficulties. The ColdRead MoreEssay about Rhetorical Analysis: â€Å"the Challenger Address†704 Words   |  3 Pagesspeaker and speech, each assessing the quality of speech. In this essay, I will analyze the rhetorical situation of the historical speech â€Å"The Challenger Address† delivered by the 40th president of the United States, Ronald Reagan. Americans had high expectations of the space programs which intended to provide the United States a great sense of achievement. The significance of the space program lies in essence in which symbolized American glory in science and technology. (Lambright) Therefore, the audienceRead MoreAnalysis of Ronald Reagans First Inaugural Speech Essay655 Words   |  3 PagesKathryn Abraham Ronald Reagan was an inspirational speaker who planted hope in the minds of Americans through his speeches. He echoed throughout the streets of this democracy what true revolutionary ideas were. His ideas and beliefs rang true within the hearts of our fellow country-men as proven by his landslide second term victory. One of his most famous speeches, his First Inaugural Address, was spoken when he won the race for Presidency in 1980. President Reagan wanted to inspire the AmericanRead MoreRhetorical Analysis: the Challenger Address 720 Words   |  3 Pagesspeaker and speech, each assessing the quality of speech. In this essay, I will analyze the rhetorical situation of the historical speech â€Å"The Challenger Address† delivered by the 40th president of the United States, Ronald Reagan. Americans had high expectations of the space programs which intended to provide the United States a great sense of achievement. The significance of the space program lies in essence in which symbolized American glory in science and technology. (Lambright) Therefore, the audience

Advertising Essay - 1083 Words

Advertising There are millions of people in the world, all of whom are potential car buyers in the car companies eyes, resulting in highly competitive advertising. These companies need to appeal to all groups of people, so for certain people, they will advertise a certain car. For another car they have created, they will appeal to another target audience. The most common target audiences are students, business men, women, families, elderly and environmentalists. All of these people are going to buy cars so they need cars which are going to appeal to them. Both male and female car adverts are shown at particular times in the day. For example. There are†¦show more content†¦The car should also be seen to make the man in the advert macho, and to look successful. This is because most men want to be seen as masculine with charisma. All of these issues are considered whilst portraying a man in a car advertisement. Women on the other hand are seen to be more intelligent and sophisticated in car adverts. For women though, they also want to be seen as sexy and attractive somehow like the men. For both sexes its about looking and feeling the best you can and if the person in the advert looks great; feels great; why can’t you? Although there are definite trends in the way men and women are portrayed in car advertisements there are also differences with different cars. In my study to find out whether companies are more successful in reaching women or men, I have gathered a collection of print and T.V ads in which I can analyse to do this. In a Renault Laguna advert I have looked at, a man is seen cruising down a hill, weaving through the roads from a picturesque villa at the top, making it seem effortless in the mean time. Whilst he is doing this there is an insight to the car where the man is going through all the accessories inside. In this advert the man looks in control, very sophisticated and at the same time extremely stylish. This advert will appeal to a more self-conscious and judgemental man, but a man with a bit of money too. This advertShow MoreRelatedAdvertising : Advertising And Advertising1636 Words   |  7 PagesIntroduction Every Advertising campaign main focus is to be cost effective, reach the largest target audience and most importantly should attract new customers.(allbusiess.com) Advertising plays a crucial role for every company regarding the size of the company, it doesn’t matter if the company is big or small an effective and well planned ad campaign can do wonders for the company. â€Å"Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising shouldRead MoreAdvertising Analysis : Advertising And Advertising Essay731 Words   |  3 Pagespromote sales. Since that time advertising has come a long way, with the introduction of advertising slogans and jingles cleverly designed to play on human pyschology and thereby maximise product sales. Within the last 150 years, forms of media that have been recently invented have become the most popular ways of advertising - such as radio, television and newspapers/magazines/billboards. Th ese forms of media have been a gateway to allow subtle advanced advertising techniques to be used, althoughRead MoreAdvertising And Its Effect On Advertising939 Words   |  4 Pages Advertising Advertising has become an important thing in our everyday life. Almost all the companies make advertisements these days. Usually companies when launching a new product gives advertisement about their products may be in on television or newspaper. This kind of advertising attracts audiences who are likely to buy the product. For example, the advertisement of cola attracts a large part of audience and they are influenced by watching their favorite stars drinking a cola on television thatRead MoreAdvertising : The Goal Of Advertising969 Words   |  4 PagesThe goal of advertising is to convince the consumer will be better with the product. Their main concern is to sell the product. They care about the money more than they care about their product’s efficiency. Everything is being advertised today. You can watch a commercial and suddenly feel a need for the product. Advertisers will â€Å"make† you by the product by having a creative name of their product and a catchy slo gan. Commercials can have an impact on our culture because of how advertising is performedRead MoreThe Beauty Of Advertising : Advertising1433 Words   |  6 Pages13 September 2017 The Beauty of Advertising In a society where we are encouraged to purchase the top brands, the shiniest jewelry, and the best products on the market, companies have began to put themselves out there. One of the main ways they have attempted to accomplish this is through advertising. Advertisements can be found virtually anywhere ranging from the newspaper to TV commercials to billboards†¦ The possibilities are endless. Competition in the advertising world is fierce as corporationsRead MoreAdvertising : Teens And Advertising1099 Words   |  5 Pages Ahumareze Paula 1358 English 101 M. Gonzalez Project 3: Research November 17, 2014 Word count: 872 Abstract word count: 102 TEENS AND ADVERTISING Abstract: companies have to sell their products. In order for them to, they have targeted a particular group of people which are teens. Advertisers know teens are very vulnerable, and want to be seen as â€Å"cool† and for these companies to sell their product, they (advertisers) paint this unrealistic image of a teenager, in their (teens) heads. They (advertisers)Read MoreAdvertising And The Advertising Groups1057 Words   |  5 PagesOften you hear the phrase, â€Å"there is truth in advertising†. More and more media groups use unique and gimmicky concepts to grab the attention of their desired audience. One such concept commonly employed by advertising groups is scare tactics. Groups such as the Truth Campaign or the American Cancer Association have been using stark commercials with dark, and often graphic, materials to get across their anti-tobacco message. One of these ads (above) uses familiar imagery in a provocative way toRead MoreAdvertising : The Rhetoric Of Advertising829 Words   |  4 Pagesmanage to distinguish brands not with the merchandise, but with ads themselves. This is possible because advertisers manipulate consumers’ thought processes with rhetorical and visual techniques. Stuart Hirschberg, author of, â€Å"The Rhetoric of Advertising†, asserts that, â€Å"ads appear as mini-arguments† (132). Unlike arguments, ads can avoid scrutiny because of techniques called weasel words. William Lutz, a former English professor, states in â€Å"With These Words, I Can Sell You Anything† that weaselRead MoreAdvertising Regulation Of The Advertising1812 Words   |  8 PagesREPORT: †¢ Introduction †¢ Why advertising needs to be regulated? †¢ Benefits for businesses by following advertisement regulations †¢ Unfavorable circumstances for businesses by not following advertisement regulations †¢ Types of false advertisements †¢ Advertising to businesses †¢ Telemarketing and Consumer Fraud and Abuse Prevention Act †¢ Advertising and Marketing Law †¢ REGULATIONS THAT AFFECT ADVERTISING †¢ Advertising Standards Regulation in Australia †¢ International advertising regulation †¢ How would youRead MoreAdvertising1204 Words   |  5 Pagesï » ¿Impact Of Advertising Impact based advertising is a form of advertising designed to have a lasting psychological effect on viewers so they will remember the product or vendor. This approach can help advertising produce the greatest results for a given expenditure. Impact based advertising is often contrasted with impression based advertising, which is focused on the number of times that an ad is seen and does not differentiate between segments of the audience. Impact-based advertising seeks to give

Technology and Science free essay sample

An Inspirational, Influential public flexure Muhammad All (Cassias Marvelous clay). This is an autobiography about the trials and triumphs of a young African American striving to become the greatest boxer around during the peak of the civil rights era. Walter Dean Myers. Two-time Newbury-Honor award winner. And author of the biography, The Greatest: Muhammad All, provides his readers with an inspirational account of the life of Muhammad All, arguably the greatest boxer of all time. In this biography, Emerys presents a description of Alias early life, from his childhood, on up to his 1960 Olympic gold medal win, the drama he went through involving the Vietnam War, his conversion to Islam and subsequent name change from Cassias Clay to Muhammad All, all the way up to this former heavyweight boxing champions most recent years of diminishing health. And old age. This biography will be thoroughly enjoyable for the majority of readers who are able to comprehend the text because, Myers does an excellent Job at keeping the text flowing in a fast-paced and thrilling manner; while conveying the historical context action of the fights and trials that All endured in order to become the global icon that e is today. We will write a custom essay sample on Technology and Science or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Right off the bat, Myers Informs his audience that the content of the text will be chiefly about Alls professional life, rather than his personal life. As evidenced in the introduction of this biography (Pages: ix-xvii Myers reasoning behind placing the emphasis of the text on Alias professional life is basically an attempt to highlight Alias boxing career; to put the reason he is commonly rewetted toast The Greatest under the spotlight. Myers decision to eschew the topic of Alls personal life in the text blatantly correlates with the fact that he doesnt want his audience to scrutinize All In captious manner like many of his fans did during his boxing career because, although several of his personal choices, and numerous occurrences in his life would cause most people to depict him as a man of human weaknesses with faulty and controversial character traits. Myers Intends to depict All as an inspirational and successful person; Myers wants to depict All as The Greatest. Muhammad All By doubled An inspirational, influential public figure Muhammad All (Cassias Marvelous Clay). Walter Dean Myers, two-time Newbury-Honor award winner, and author of the of diminishing health, and old age. This biography will be thoroughly enjoyable for Right off the bat, Myers informs his audience that the content of the text will be chiefly about Alias professional life, rather than his personal life. As evidenced in the introduction of this biography (Pages: ix-xii), Myers reasoning behind placing the boxing career; to put the reason he is commonly referred to as The Greatest under the spotlight. Myers decision to eschew the topic of Alias personal life in the text blatantly correlates with the fact that he doesnt want his audience to scrutinize All in controversial character traits, Myers intends to depict All as an inspirational and

Warranties and Innominate Terms

Question: Discuss about the Warranties and Innominate Terms. Answer: Introduction: Rights and duties related to the parties to the contract are stated in the terms of that contract and these terms can be in two ways express or implied. Express terms are those terms which are stated by parties whether in oral form or written form and implied terms are those which are stated by common law and other statues. As stated above, express terms are stated by parties before entering into contract. In case of written contract it is easy to identify these terms but in other situations these terms are less clear. In some situations it is classification of the oral or written statement is difficult which are made before entering into contract. For example- a party might think twice before purchasing the second hand computer after know that computer had one previous owner or computer was manufactured in 2012. What are the consequences false statements and whether they constitute any contractual breach or misrepresentation? For constituting the terms of the contract parties must be intended to be promissory in nature. In other words parties must have intention to create legal relations, and in this context intention of parties is determined objectively. What was thought by reasonable person was considered as intention in the situation[1]. In case Ellul and Ellul v Oakes (1972) 3 SASR 377, Supreme Court of South Australia stated if party made representation while entering into contract for the purpose of inducing the other party to act according to that representation then it is considered as term of the contract. In the present case, Mikaela owns and runs a cake shop and she purchased all ingredients for her shop from business entity called Tower Flours. One day she called in Tower Flours and raise question about their almond flour. For this purpose she talked to Rickie and specifically told him that her customers need gluten free cakes, and asked whether their almond flour is gluten free and Rickie replied yes. Therefore, in this case Mikaela clearly represents that she need gluten free flour which means that gluten free almond flour is the term of the contract. Implied terms are those which are imposed by law into the contract and these terms are not discussed by the parties before entering into the contract. There are some cases in contract under which standard terms are implied by common law because for these types of contracts they are considered as normal incident. Common law consider some terms as normal incident in some categories of contract such as in contract of sale of goods, there is an implied term that goodsmust be fit for the purpose they are manufactured and contract for providing professional service, there is animplied term that services must be provided with reasonable care. The implications related to these terms are subject to exception that these terms will not be applied in case when contract clearly shows the evidences of contrary intention. For example in case contract clearly state that there is no promise given which state that either expressly or by implication that it is not necessary that goods fit for particular purpose, then court cannot implied the term of goods fit for particular purpose. Ad hoc implied terms- implied terms are imposed by the common law on the basis of actual or presumed intention of the parties, and it is necessary that such terms must be give efficacy to the business contract. Such terms can be result from course of dealing or may arise from any custom or trade usage. In case Codelfa Construction Pty Ltd v State Rail Authority of NSW (1982) 149 CLR 337, Justice Mason stated some conditions which must be fulfill for the purpose of implied a term, and those conditions are stated below: Term stated in the contract must be reasonable and equitable nature. It must provide efficacy to the contract of business, and if contract is effective without such term then it is not considered as implied term. Implied term must be so obvious in nature that no need to convey it. Implied term must be that capable that it provide clear expression. Implied term must not be contradicted with any express term of the contract. Court discussed the basis of implication of term and stated in case of implied term the reason of deficiency in the expression of the consensual agreement is failure of parties in directing their mind to particular event and for making explicit provision for it. In the present case, there is implied term between the Dan and Jacobs contract with Mikaela because such term is reasonable and capable of clear expression. Contract between parties include different types of terms either said or written, and there are some terms which are more important and they are known as conditions of the contract and other terms are known as warranties. Conditions are so important in the contract that without them it is not possible to enforce the contract. In case of breach of condition or to make a falsely condition parties have option to end the contract. In other words parties can rescind the performance of the contract or make the contract void in case of breach of condition. In case of breach of warranty parties to the contract can only claimmonetary damages for any loss suffered by parties butparties to the contract cannot end the contract. In case of breach of warranty contract is binding on both the parties. Each case is considered by court on the basis of its own merits, and after considered all the surroundings court decided whether term is condition or warranty court also consider the consequences if contract is not binding on the parties, and court also determine intentions of the parties at the time of entering into contract. It is not necessary that if term is described as condition or warranty in the contract by the terms then court is also considered as condition or warranty. In the present case, there is condition between the parties because color of icing is the most important term of the contract. As stated above conditions are the most important terms of any contract and without conditions there is no valid contract between the parties whereas warranties are those terms which are not that much important to the contract and contract is valid if warranties are not present in the contract. In case of breach of conditions in contract parties to the contract have option to make the contract void. In other words, if any party to the contract breach the conditions of the contract then other party to the contract has right to end the contract but situations in case of warranty is different because in this party does not have option to cancel the contract but they can claim monetary damages only. In case Poussard v Spiers (1876) 1 QBD 410[9], Madame Poussard entered into contract with entity as an open singer for the time period of three months, but she falls sick just five days before the opening night and she was not able to perform for the first four nights. Later spiers replaced her with new singer. Spiers stated that Madame breached the condition in the contract and now they were entitled to end the contract because she missed the opening night of the event and this night was the most important night for the purpose of critics and other type of publicity. In the present case, Kimiko comes to Mikaelas shop to place an order for a cake. They discuss all of the details: Kimikoorders a round, chocolate cake covered with blue and purple colored icing but Mikaela put wrong color icing on the cake. Color of icing is considered as condition of the contract and Mikaela breach the condition which means Kimiko have right to end the contract. References: ACL. Terms of a contract. Available at: https://www.australiancontractlaw.com/law/scope-terms.html#pre. Accessed on 30th march 2017. Ellul and Ellul v Oakes (1972) 3 SASR 377. Codelfa Construction Pty Ltd v State Rail Authority of NSW (1982) 149 CLR 337. Legal vision, (2015). Implied terms in an employment contract. Available at: https://legalvision.com.au/implied-terms-in-an-employment-contract/. Accessed on 30th March 2017. E-resources.com. Conditions, warranties innominate terms. Available at: https://e-lawresources.co.uk/Conditions,-warranties-and-innominate-terms.php. Accessed on 30th March 2017. Law Handbook, (2016). The terms of a contract. Available at: https://www.lawhandbook.org.au/07_01_03_the_terms_of_a_contract/. Accessed on 30th March 2017. Wang, S. Briers, D. Reinecke, I. (2012). Enforcing promises by implying terms in commercial contracts. Available at: https://www.claytonutz.com/knowledge/2012/december/enforcing-promises-by-implying-terms-in-commercial-contracts. Accessed on 30th March 2017. Mcdonald, J. Condition Vs Warranty in a Contract. Available at: https://www.jacmac.com.au/uploaded/News/publications/201204_Condition_vs_Warranty_in_a_Contract.pdf. Accessed on 30th March 2017. Poussard v Spiers (1876) 1 QBD 410..